Wells Fargo Lunar New Year Calendar 2023
Wells Fargo Lunar New Year Calendar 2023 – Wells Fargo produced this calendar for its Chinese customers in 1967. Also shown is a portion of the accompanying image published with the calendar.
The Lunar New Year marks the beginning of the year for many Asian communities that traditionally use the lunar calendar. It is celebrated every year with fireworks, parades and personal moments of cleaning the house and preparing for the coming year.
Wells Fargo Lunar New Year Calendar 2023
For more than a century, Wells Fargo has created a unique calendar to celebrate the Lunar New Year with customers and employees. The design and style have changed over time, but these calendars reflect Wells Fargo's historic and ongoing commitment to diversity and inclusion.
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WellsFargo's first lunar calendar produced by Chinese printing companies and designed specifically for Chinese-speaking customers. Calendars published during this period numbered days in green according to the lunar calendar and red according to the solar calendar.
Over time, calendars changed their design and became increasingly decorative. People loved colorful prints decorated with golden ornaments; Collect and display popular calendars in homes and businesses. The calendars feature historical Asian art and artifacts. Regardless of design, calendars continue to mark days in the solar and lunar systems.
The 1970s calendar features the Chinese name WellsFargo represented by four Chinese characters (rich, country, money, house). The characters were chosen by a San Francisco bank manager in Chinatown who thought they were the most attractive to the customers he saw every day. Hero still represents Wells Fargo today.
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In the 1990s, calendars began to show the zodiac animals representing the 12 years, according to the animal names, each with its own characteristics. Some calendars drop their lunar calendar signs at this time, but continue to show the animal theme of the zodiac.
The pattern began with the Year of the Rooster in 1993. That same year, WellsFargo sponsored the first local Lunar New Year celebrations in San Francisco and Los Angeles.
WellsFargo has since completed the zodiac cycle of the three animals in calendar art. In recent years, WellsFargo has employed artists to create unique calendars with a compelling story.
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You are leaving the Wells Fargo website and accessing a website that is not controlled by Wells Fargo. Wells Fargo has provided this link for your convenience, but does not endorse and is not responsible for the content, links, privacy policies or security policies of this site. Home of the Marketing News Newsletter (MMRNews) Lunar New Year Announcements 2021 Hennessy, Citi, State Farm, Acura and Wells Fargo (Marketing News)
Highlights of 2021 Lunar New Year ads from Hennessy, Citi, State Farm, Acura and Wells Fargo (Marketing News)
Highlights of Admerasia and Quantasy Lunar New Year 2021 advertising for Hennessy, Citi, State Farm, Acura and Wells Fargo customers.
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For Lunar New Year 2021, Quantasy partnered with Acura to develop a social campaign with two upcoming Chinese-American artists creating Lunar New Year animations. These artists bring their unique styles and backgrounds to create works that celebrate and recognize the Lunar New Year celebration.
Stay Acura "talk less." More Drive." Each artist created an animation that includes "Less Talk. Best of luck." message.
For his work, artist Jianan Liu incorporates the coin as a key element in his visual work to emphasize the message of prosperity and wealth that is usually desired during the Lunar New Year. A child holding a coin is also based on the idiom that "a child will bring you home good luck." Link: Social Posts
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In Chinese culture, the bull represents harvest, hard work and good luck with plenty of food. It has deep roots in the nature and culture of the Chinese people. In his work, Jasu Hu depicts nature and its interactions with traditional Chinese paper cutting. Trees and lanterns grow from the horns of a Chinese bull, bringing luck and fortune. Link: Social Posts
2021 is the year of the bull, which symbolizes strength, endurance and perseverance. And it couldn't have come at a better time than when we needed it most. The past year has been difficult for all of us, and at Citi we wanted to salute the Asian American spirit that focuses on resilience and going the distance, no matter what it takes. Additionally, we wanted to recognize the decades of relationships we've built with this remarkable audience. In 2021, as we celebrate 20 years of partnership, we wanted to remind our clients that no matter what happens, they can count on Citi's support for decades to come. Our bilingual campaign, On the Road to Tomorrow, offers a premium reward based on the reliability, strength and durability of Vol. We created exclusive designs for Citi that were introduced virtually to a select customer base. Given that the effects of the pandemic will continue throughout the year, we wanted to focus on an upbeat and supportive tone while highlighting our virtual connections. Our bilingual website, which showcases the latest designs and provides information at various investment levels, was created for select Citi members through a star-studded virtual event. Hosted by Hong Kong comedian Bob Lam and a special Feng Shui presentation by master Clement Chan. This virtual event brought people together and conveyed the message that the future is full of happiness, prosperity and opportunity and Citi is your partner every step of the way. For more information: Maxwell Davidson, maxwelld@admerasia.com
State Farm is one of the largest and most recognized auto insurance brands in the Asian American market. Using the motif of a car driving on the road, we created a print ad that highlights a curved road in the shape of the Chinese character "福", which means the iconic and well-known Lunar New Year greeting "Heart happy". The Chinese alphabet illustration is a metaphor that translates to State Farm wishing you a new paved road and joy. The calligraphy style used in the illustration strongly echoes traditional Chinese art and is considered auspicious during the Lunar New Year celebration. Blending traditional and contemporary elements of Asian American culture, this campaign was created to celebrate the festival while communicating State Farm's brand message as the nation's premier insurance provider. For more information: Maxwell Davidson, maxwelld@admerasia.com
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Wells Fargo has a long history of celebrating the Lunar New Year. To build an authentic relationship with customers, we assessed Wells Fargo's role in relation to the needs of Asian consumers and identified cultural insights that helped our brand resonate with the community and stay ahead during the Lunar New Year. Each year we deliver holiday messages and fun themed products based on relevant cultural concepts while still connecting with a broad audience in the general market.
For the Year of the Bull, we developed stories about the Vola family with high success values and connected the brand to the community through our heart-warming "Unity" calendar, welcoming prosperity and our "Lucky Bull" coin bank and sharing. good wishes Our customers through various Wells Fargo channels.
Favorable Taurus is a stone for his family and community, which gives us a year of great happiness and a sense of belonging. With classical poetry we celebrate vola and cultural values with a subtle touch. The Year of Taurus calendar features whimsical and elegant illustrations that symbolize the bull for its zodiacal influence in unifying themes. Gold key line art is used as a theme to connect the months and sets a tone of success as we strive to share happiness together.
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In Asian culture, the bull is known to bring wealth. In 2021 we celebrate the year of the bull and how it can attract luck and prosperity. A bull carries and holds the symbol of three gold coins. Attached to the red ribbon represents the trinity of luck – heaven, earth and humanity – creating a wealth magnet for 2021.
Ox of the Year calendar artwork is featured in a variety of proprietary channels including digital in-store displays, print ads and social media. Here are some examples of this year's work. Link: Post on social networks
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